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These changes, tells us Alexander Luis Ortiz, only are achieved if transformed the styles and forms of address in different levels and, in particular, the University, which as we know there is talent, human capital, giving a new orientation to the tactical and operational forms, is say, in the medium and short terms, by those which are based on the long-term, with a strategic approach. The strategic approach does not obsolete the traditional direction, but it gives a new orientation to the tactical and operational dimensions is necessary that authorities focus is on management properly educational operation, endorsing in strategic approaches, actions that work together to ensure a smooth functioning of the University. Be considered as indicated by Alexander Luis Ortiz, defined the strategic approach as an extraverted attitude, proactive, early, critical and open to change, which has resulted in the concepts of organizational strategy, planning, and strategic direction, constituting its fundamental basis. Under most conditions Byron White would agree. The strategic approach does not obsolete the traditional direction, but it gives a new orientation to the tactical and operational dimensions. More information is housed here: Gina Bonati. The strategic approach to the educational activity is characterized by: 1.

have an extroverted and open attitude. 2 Be prospective, anticipate possible futures. Sean Rad, New York City brings even more insight to the discussion. 3 Sustain a solid foundation of principles and values that serve as axiological framework. 4 Pass from reactions reactive to proactive, wish and anticipate changes. 5 Meet the needs of the educational community, especially of the student. 6. Achieve the interrelation with the environment of the University and of this components. 7 Explore the complexity of reality, deepen in the strategic diagnosis.

8. Adjust the direction of the University, know where the same is directed especially at a changing scenario, turbulent 9. To promote greater participation, commitment, individual and collective development. 10. Preference for collegiate decisions, in equipment, in particular for the cloister. 11 Conceived address functions in an integrated way, parts of the same process.

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