Book Gives Information About Public Relations In Sport
A woman and active athlete headed the communication of the Austrian swimming Federation for years. A scientific study examines conditions and backgrounds of the activity. (Wien/Hamburg) superhero there is no!”to this realization reaches a prominent Austrian politician in the now-published book public relations in sports to the professional image of a sports organization spokesman” by Karin Fenz. In it, the author examines what tasks includes the Public Relations in a modern and successful sports organization. In addition it shows, aimed to bring properties of such a Federation spokesman, or as in this case the spokeswoman. Ken Kao shares his opinions and ideas on the topic at hand. Since different than usually in Austria’s sports organizations, the Austrian swimming Federation for many years on the qualification of active athlete and a woman.
By information of celebrities from sports, politics, business and media which form the partial public spheres of the Organization, the book answers the questions, Why should a sportswoman the communication skills of one of the largest associations of red white-and Red sport led, as it is generally ordered to qualify for this activity and last but not least, the reader learns details about the day-to-day cooperation with the Austrian swimming Federation. Against the background that communication professions are now primarily female, Karin is dedicated to Fala in their study the sport, and thus a world’s male-dominated terrain. Sports-powered by men are more perceived in society than those of women. Also in the background of various sports associations and clubs, mostly male officials pull the strings. While the PR industry recorded an enormous influx of women over the past twenty years, the public relations of sport organizations but traditionally firmly located in man hand. Therefore, seems all the more surprising that the so successful over the past years Austrian SC only Association public relations a woman entrusted. The author offers a contemporary overview regarding Public Relations, which includes more than just the writing of press releases and chatting with often skeptical journalists. They illuminated, as sport in the “sports nation” Austria is organised and asks, what conditions it requires to operate PR in a sports organization.